Google is now ready to expand the initiative to all media companies globally in three areas: The success of that was in part due to the Play Media Experience Program, which has - up until today - just been in testing with early partners. For example, Google TV launched last year on the new Chromecast with many apps supporting the platform’s latest features, like the homescreen experience and watchlist. The company is now massively encouraging adoption with the global launch of the Play Media Experience Program to get more apps on Wear OS, Android/Google TV, Auto, and tablets/foldables.įor these platforms to be successful, third-party applications are a crucial part of getting end users to adopt and upgrade. At I/O 2021, Google made a big push for building apps across all the form factors Android is available on.
